Here’s how we crushed the project!

This was the pitch: “We heard you like superheroes, we're a razor brand, here's a superhero take on that.”

It was a direct way to snag a niche audience and we knew how to make it feel like a real comic campaign - not just a brand trying to cash in on the moment. By leaning into comic book culture and the nerd community in an authentic way with artists who hold serious street cred we were able to make the project feel organic to the convention itself.

JWT (the agency of record) wanted to create a series of posters that felt like a series of movie posters so our team developed concepts and creative that knew that right comic inspirations to pull, such as movies like Iron Man and iconic pop culture properties such as Transformers.